The Supplier becomes the customer
Precision Photo Fab’s transition to Switzer sparked a rebranding effort that set out to revitalize the company visually, while continuing to demonstrate the integrity behind the business as a whole. With a new brand came a new logo, and Switzer was eager to market the new image first and foremost with an integral staple of communication – the business card. The purpose of the business card was not only to market its holder in a creative manner, but also answer the question “what do you do?”
So, how does a manufacturer of precision metal parts answer the age-old question with a business card? By making it out of metal. That's right: metal business cards.
Switzer designed multiple metal business card concepts to demonstrate their unique etching abilities. With creative minds on overdrive, numerous prototypes were developed. Each prototype utilized differentiated methods of etching down and through to create patterns such as hexes and grids. Through an R&D trial, almost a dozen prototypes were narrowed down to an elite six metal business card designs. This innovative form of marketing was personalized for each user, as each individual was able to choose their own design. These metal business cards are the convergence of Switzer’s unique skill set and the new brand.